Food Retailing Research Paper Example | Topics and Well Written Essays - 1000 words

Food Retailing - Research Paper ExampleCereal forms an central part of the food industry. Kellogg contains cereal like fiber and whole grain. Cereals are the worlds most important sources of food industry. US is the largest production of cereals, the norm production per 1000 metric lashings in the US is 334,554 in the year 2001. The output of cereal globally is expected to be 2219 million tons in the year 2009, 2008 experienced a decreased by 3% (UN News, UN News Centre). Agricultural production Food marketing Value added components The prise added components of the product Kelloggs consists of some important cereals which are essential is mean solar day to day of life for all age group. Kellogg consists of cereals like whole grains, fiber, minerals and vitamins. Main ingredients and assign The main ingredients in Kelloggs contain fiber, whole grain, vitamins and minerals. Fiber is considered to be healthy for hearts. A diet which is uplifted in fiber ensures all well-nigh wel lness of the family. According to the Institute of Medicine, recommendation on fiber is mainly based on age and gender. But it seems like people fall curt to achieve the goals as most of the people are losing out the benefits of fiber such as promoting good digestive and keeping the heart healthy. Therefore in order to help the people to overcome such issues, Kellogg have introduced delicious cereals such as All-Bran, Corn pops, Raisin Bran and other such products which aims to provide good and pure sources of fiber (Kelloggs, Nutrition). Whole grain has been defined by American Association of Cereal Chemists also known as A.A.C.C., whole grain consists of ground, intact, flaked or cracked whose main components i.e. anatomical components includes the germ, bran and starchy endosperm which are present in the same proportion as in intact caryopsis (Marquart & McIntosh, p.138) . Supply strand Manufacturing/ processing The Supply chain encompasses all the activities which are associa ted with the transformation and flow of the goods from raw materials to the end users. In the global supplying chain management the manufacturing and distribution facilities are scattered all around the world. Figure 1 Supply Chain of Cereals (Source Radrigue, The Geography of Transport Systems) Storage/ Delivery The above figure explains the supply chain process that takes place in case of cereals. The cereals are processed and manufactured and then they are stored and distributed on to the stores. The cereals are packaged victorianly with proper label and then they are transported to the retailers. Supply chain of the company Kelloggs is a well known brand and delivers all the essential requirements for the day to day activities of life through its product. The business primarily focuses on creation of profit but also keeping the environmental and social impact to a high importance. Kelloggs believes that by acting responsible through supply chain through which the company aims to reduce energy as well as emanation in the manufacturing and also distribution and improving the packaging of the product. Kelloggs supply chain consists of three sectors which are the primary, secondary and the tertiary sector. The process includes a run away of agencies which includes the quality, research, sales, purchasing, distribution and transport. As an essential part of the